October 29, 2008

'Getting a break'

Does it still happen? Well.....

It may SEEM like someone gets a lucky break now and then, but trust me, that particular gig where the (insert national newspaper) reviewer pops along and likes what they hear – that’s because it’s your 1052nd gig and they are there because you’ve contacted them through the whelm of social networking sites. They checked out your UK Music Jobs profile (which is in all your signatures) before replying, which was up to date with info, press shots, new music and carefully crafted branding. Someone in their office had actually heard of you already because you are always chiming in on (insert blog) with insightful comments and linking back to your own regularly updated tour blog. Their friend had won free tickets to your last gig that you’d offered to the local radio station (along with a CD and biog for the specialist genre DJ there).

Here’s the good news, and the bit to focus on. Your career is now in YOUR hands....

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