November 04, 2008

Voting, viral marketing and your new music strategy?

...Ok, I’m not entirely sure where I’m going with this one, but ride it out with me… Over the last couple of days I have received emails and feeds reminding me to vote in the US Election from people such as MTV, OM Records, and many, many more. In fact, MTV news headlines are dominated by election predictions and results.

What has all this got to do with the changing face of the music industry? Directly… nothing. Indirectly, the thing that has struck me, and that you should really think about too, is that the way that both the political parties and neutral organisations are using the internet and new media to encourage people to vote in incredible numbers. National Geographic...

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1 comment:

SWei said...

Well you see, on the case of MTV headlining the election, I think it's because to encourage teenagers to vote, you have no choice but to use the one thing they cannot live without- music. :)

Well, just my 2 cents. :) Ta.