March 12, 2010

Mixcloud: Re-thinking Radio - One Million Streams Old

Mixcloud is a website dedicated to streaming music. The main difference is that they focus on radio content as opposed to individual singles. Put simply, in their words, Mixcloud "helps connect radio content to listeners more effectively". By hosting radio shows, podcasts and DJ mixes in the 'cloud' (without software or storage), the audio is available to listen to on-demand and instantly, whereas podcasts require downloading to a hard drive. Uploaded audio is therefore referred to as 'Cloudcasts', and saves the owner or listener using slow and restrictive file hosting websites.

Having an efficient and clean uploading process and a strong search function, Mixcloud has the two pronged attack of helping content creators promote and helping listeners discover the audio that they want to hear. I have been using the site myself for nearly a year now, and have found that broadcasting is easy (and free!), and listening and discovering is an enjoyable experience. For more info, check the 'What is Mixcloud?' video after the jump...


What is Mixcloud? from Mixcloud on Vimeo.

Mixcloud has found a devoted following with DJs and fans, as it enables easy uploading and sharing of complete mixes and tracklistings. Fans can then stream, favourite and share via the main site or a rather cool looking embeddable player with accompanying artwork. Here's an example below...

Last week the Mixcloud team announced that they had hit the significant milestone of one million streams of their players. The term 'one million streams old' also became the number one trending topic in the UK on Twitter.

Mixcloud is obviously a good idea run by a strong team, and I am glad that it is growing in popularity. Congratulations on their latest milestone, and I look forward to further developments in cloudcasting.

Lee Jarvis.

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