I'm a fan of Berkleemusic, the online school of the esteemed Berklee College of Music, and often read many of the great blogs from David Kusek, Mike King and co.
Berklee recently launched their Winter 2010 term with two new music marketing courses available; Online Music Marketing with Topspin (co-authored by King and Topspin’s Shamal Ranasinghe), and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution.
Having studied several of their courses, I know that the Berkleemusic system is a good one, and these new courses have inspired me to sign up again next term.
In the fast-moving, ever-evolving new music industry, I see digital marketing strategies being of huge importance. Artists need to do as much groundwork as possible themselves, and when they cannot, know the correct people and resources to help. Being efficient at selling your music online, and building your fan base with social networking communities is critical for bands and musicians looking to make a living from their music and music-related activities.
Read more...
Here, Mike King explains some of the Online Music Marketing course details and how you can use analytics to drive your career decisions.
Also worth mentioning is the course textbook, which is a great read even if you aren't studying at Berkleemusic. Music Marketing: Press, Promotion, Distribution, and Retail is also written by King, and you can sample a free chapter here...
If anyone is taking the course this term, please let me know how you are getting on. If you are signed up for Spring 2010, I may well see you there!
Lee Jarvis.
(Previously posted at US Music Jobs' blog.)
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